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Personal note from Rohit, MSME Advisor “You’re safe here. No agent tricks. Only honest help.”
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Feel Seen. Not Sold To.

Rejected without reason?

“My loan was denied after weeks of chasing. No one explained why.”

Collateral demands crushing your dreams?

“They wanted my family’s property as security. I almost gave up.”

Hidden charges burning your cash flow?

“I found out about extra fees after signing. My profits vanished.”

Feeling trapped? Want freedom?

“Daily EMIs left me stuck. I just wanted out.”

Stressed Relieved
Pain level: 80%

The Truth: What Banks, Agents, and Apps Won’t Tell You.

  • Agents chase commission, not your needs.
  • App lenders trap you with daily EMIs.
  • Collateral demands can risk your family’s home.
  • Hidden charges create cash flow chaos.
  • Sleepless nights. Family tension. Emotional burnout.

“I almost lost my shop to a fake ‘guaranteed’ offer. Only when I met Helply did I learn the truth.”

— Suresh K., Kanpur, MSME Retailer
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MSME Survival Playbook 2024 India Edition
Actionable Checklists No jargon. No fluff.

The MSME Survival Playbook: 2024 India Edition

Written by ex-bankers & real MSME founders. No sugarcoating—just the truth that will protect your business and your family.

  • 7 hidden traps that sabotage 90% of MSME loan applications
  • How to protect your CIBIL score from agent and app damage
  • Smart negotiation tactics for lower collateral and fees
  • How to spot and avoid fake 'guaranteed' offers
  • Profile-based checklist to boost approval odds
  • Rescue plan for businesses stuck in daily EMI cycles

This isn’t generic advice—it’s a field manual built from Indian MSME war stories, with actionable checklists, scripts, and real-world examples.

2,347 business owners protected
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Why is this guide different?

No jargon. No fluff. No false hope. This is a field manual built from Indian MSME war stories, with actionable checklists, scripts, and real-world examples.

  • Written by ex-bankers & MSME founders
  • Field-tested, practical advice
  • Brutally honest, no sugarcoating

What’s Inside the Guide?

Real Stories. Real Relief.

Anil S., Surat, Textile
Anil S. Surat, Textile

“My CIBIL was ruined by 3 agents—Helply fixed it. I got approved in 8 days.”

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Rita M., Jaipur, Manufacturing
Rita M. Jaipur, Manufacturing

“Got working capital in 7 days, no hidden fees. The process was transparent—finally!”

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Suresh K., Kanpur, Retailer
Suresh K. Kanpur, Retail

“Helply’s team explained every step. I stopped feeling anxious about my loan.”

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Trust & Transparency

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